I’ve been reading The Experience Economy: Work Is Theatre & Every Business A Stage by Joe Pine and Jim Gilmore. It’s proved to be a great read, and one that suggests that we are, all of us, in for some fundamental changes.

As an improvisational actor and street performer, I find the idea of staging experiences particularly compelling. As a guy that advises some pretty large companies on how to engage their customers with online experiences, I’ve found it eye opening.

Frankly, It had never occurred to me to put these two roles together to add another dimension to my consulting work. And now that I’ve started, I imagine my work will never be quite the same. Highly recommended.

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