Proctor & Gamble [corporate owner of Folgers and Millstone coffees] makes a $1.5 million investment in coffee karma with a donation to TechnoServe — an American non-profit that provides aid to rural communities in the developing world — while neatly sidestepping the entire Fair Trade polyglot. Folgers is one of eleven P&G “billion dollar brands” — brand names that produce more than one billion [with a B] US dollars annually.

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