Last Friday, Talk of the Nation Science Friday’s Ira Flatow spoke at some length with Don Norman, the user friendly half of the Nielsen-Norman group. I’ve been tremendously influenced by Don over the years. My copy of Don’s Psychology of Everyday Things is hopelessly dog-eared, and I’ve very much enjoyed The Invisible Computer, and Things That Make Us Smart. All good reading… and Ira, as always, leads a lively discussion.

A highlight: Michael Graves [architect, and designer of odds and ends and kitchen widgets sold at Target stores] is describing how he’d designed a new water faucet for the bathroom tub and shower. Ira asks how one goes about testing such a device. Michael lets slip that he uses focus groups. “No, no, no…!” interjects Don, “how would a focus group take a shower?”


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