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Posted on August 16, 2005 - by deCadmus

For Want of Willing Workers?

Coffee

Premium Gourmet Coffee beans from Puerto Rico go to waste because Puerto Rican coffee growers can’t find enough workers to harvest the beans, according to Julio Torres, executive vice president of Grupo Jimenez, the island nation’s leading producer. Jimenez is dismayed by the lack of willing harvest workers in a country with average 12 percent unemployment rate. He lamented in a New York Times article just two weeks ago on July 31, “Maybe they can train monkeys to do it.”

Maybe the monkeys already have management roles.

If Torres’ attitude is typical of Puerto Rican coffee producers, it’s little wonder that he can’t find willing workers. Picking coffee is not only extraordinarily difficult work, but skilled work, too. So very much of the final cup quality relies on the skill and judgment of the coffee picker, as a single under ripe or over ripe coffee bean will spoil the whole pot.

Show me a successful large coffee farm and I’ll show you a farm where the owners have lasting, positive relationships with their workers.

UPDATE: I’ve been able to track down the original article that the “trained monkeys” quote was extracted from, and it’s clearly a nasty case of lifting a quote out of context. Mr. Torres is actually quite respectful of the skilled coffee worker.

Puerto Rico, however, could still learn a lot about treating its coffee pickers from farms like Finca Dos Marias.

This entry was posted on Tuesday, August 16th, 2005 at 2:02 pm and is filed under Coffee. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    Your author.Bloggle is the online playground of Doug Cadmus, a usability guy, writer, photographer and sometime dramatist who moved to Vermont for the coffee. When not writing, reading or walking his old, blind golden retriever, he roasts coffee in his garage and is the Web Guy for Green Mountain Coffee in Waterbury, VT.
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