More on the Clover

Chris Tacy rambles passionately (okay, he gushes a little bit) on the Clover, and what it might could mean — maybe — for brewed coffee in a specialty roaster / retailer shop.

…I love the idea of offering the consumer a choice. They can have any of the coffees – brewed to order – right then. That, to me, really changes the dynamics here. It starts (finally) really moving us away from the whole “coffee is coffee; coffee is a commodity” thing. It really creates in the mind of the consumer the idea that coffees taste different from eachother.

And perhaps most of all – it treats the coffees with respect.


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