What’s in a Name?

If your barista asks for your name, does is strike you as the neighborly thing to do? A community thing? Or is it nobody’s business?

Janice O’Leary offers offers one point of view in the Boston Globe :

In September, as part of a new policy, my Starbucks began requiring that its baristas ask customers their names. ”We have found that customers are pleasantly surprised to be greeted by name,” said Jennifer Guebert, the regional marketing director of Starbucks New England.

Surprised, yes.

At 7 a.m., however, it’s hard for me to imagine anything less pleasant than a group of cranky, caffeine-depleted addicts waiting impatiently for their fix.

At the risk of soundy snarky… would this make a hill of beans if this happened anywhere but Starbucks?

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