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From the Earth Shaking News, Dept.

July 24, 2007 by deCadmus | 0 comments

Wowsers.

Kraft Foods is changing the blend of its flagship coffee brand, Maxwell House, to give “mainstream America” a richer, less bitter cup of coffee, a spokesman said on Monday. Maxwell House … will be made of 100 percent arabica beans starting this autumn, with the exception of its instant coffee and Master Blend…

I have to wonder… is this a mind-bending change of heart, or a reaction to a hitch in the supply of Vietnam’s Robusta?

Author: deCadmus

Doug Cadmus is a usability guy, writer and sometime dramatist who moved to Vermont for the coffee, where he's the Web Guy for Green Mountain Coffee. When not writing, reading, or tapping out haiku-like Twitter posts, he roasts coffee in his garage.

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