Bloggle’s readership has been doubling about every other month for a while now. Recently it’s started to double every other week, which I find pretty amazing, and gratifying. I suspect it may have something to do with the fact that I’ve taken to posting pretty much every day. Duh.

More readers, however, also means more bandwidth, and while bandwidth may be cheap, it isn’t free. And of course you know what that means… advertising.

But wait! There’s more!

I’ve implemented ads in such a way that if you’re a regular reader, you may never see them but once (or maybe twice.) If you visit via a search engine or head straight to archived pages you may see them, still, but even then only until the site recognizes that you’re *you* — the special person you are — the regular reader.

More, I’m trying to ensure that ads are actually relevant to the conversation… so if you *do* run across an ad, who knows… you might even be interested in it.

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