It’s the kind of thing you can almost set your watch by. No, not Old Faithful… but the slow-news-day, non-story that laments how much we’re spending on our (thrice) daily fix of caffeine, courtesy the corner coffee shop. This time out its ABC’s Chicago affiliate taking a whack with Coffee Crazed, a hard-hitting piece that dares to uncover… how much we’re really spending for our caffeine addiction.
Elizabeth Grandberry works in the Loop and visits her Starbucks about five times a week, spending anywhere from $3 to $5 each time.
“It used to be unheard of to spend more than a dollar for coffee,” said Grandberry.
It used to be unheard of to spend more than a nickel for a candy bar (back in the days when we could eat them without guilt) or thirteen cents for a postage stamp. It was similarly unheard of to spend thirty-nine cents on a loaf of bread, or a buck a gallon for gas. Surely, ABC, you can do better than this? Don’t you have, like, a financial expert that could put this all in perspective? Oh, why yes. Yes, you do…
Financial experts say that money spent on multiple coffee runs could turn into a small investment.
“Say you’re spending $4 a day every workday, that’s $80 a month times 12 months a year. That’s almost $1,000 a year,” said Christine Benz, Morningstar.
Why… that’d buy a couple pair of shoes for well-heeled Chicagoans. Maybe three if they’re on sale!
Really, if we’re going to talk about the opportunity cost of our caffeine fix, why don’t we think big? What could you *really* get for your coffee dollar, if you knew how to spend it?
What silly, caffeinated, people we are.
P.S. For a more sobering view (i.e. one that asks questions that matter) see, Whatâ€™s the Hidden Cost of a Â£2 Latte?