Bloggle

A decade of coffee, commentary & inscrutable icons.

The Coffee Klatch Anti-Bad-Coffee Movement

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Remember that note a few days back where Starbucks was closing up shop for a few hours to retrain its staff? The good folks at Coffee Klatch (Hi, Mike! Hi, Heather!) cleverly decided to offer free coffee while their neighborhood Starbucks shops were closed for a remedial course in coffeeology… and in so doing accidentally started a movement.

“First our announcement started circulating on coffee discussion websites and blogs, then our phones started ringing and email messages of support poured in from coast-to-coast,” says Mike Perry, Coffee Klatch president. “I was shocked to see that our local promotion to demonstrate how much better our coffee is than Starbucks had turned into a nationwide uprising of independent coffeehouses.”

So walk right on in to Coffee Klatch, or a fine, independent coffee house near you, order yourself a cappuccino, and hum a few bars of Alice’s Restaurant. With feeling.

Author: deCadmus

Doug Cadmus is a usability guy, writer and sometime dramatist who moved to Vermont for the coffee, where he's the Web Guy for Green Mountain Coffee. When not writing, reading, or tapping out haiku-like Twitter posts, he roasts coffee in his garage.

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