- How do you love Peet’s? Peet’s wants you to count the ways. Share your story of Peetnickety devotion, and you could win free coffee for a year — for you and five of your friends. The “Why I Love Peet’s” contest is part of the company’s Founder’s Day activities honoring Alfred Peet, the grandfather of specialty coffee. While I suspect it might be something of a conflict of interest for me to participate, myself, feel free to count me among your friends. 😉
- Survey says… According to a recent NCA survey, more Americans are drinking specialty coffee, but the amount being consumed every day is falling. Could it be that folks are starting to wake up to a bit of an economic pinch? Surely not. And remember, your beloved leader wants you to click your heels three times and say, “We’re not in recession. We’re not in recession. We’re not…”
- Resisting the Siren… The Colombian profiles four independent Vancouver coffee shops who’ve each found themselves pitted against Starbucks, and — so far — are living to tell the tale. After conferring with Taylor Clark — author of Starbucked — the Columbian looked for just what these shops were doing right:
“Clark’s research revealed, and the Columbian’s anecdotal reporting confirmed, that successful coffee shops develop a loyal customer base that prefer s the independent coffee maker’s brew over Starbucks’. They maintain a narrow focus and don’t try to imitate Starbucks in look or products. They benefit from a segment of consumers who will drink anything but Starbucks. And, perhaps most importantly, coffee has become a part of daily life for so many people.”
Tweetstream
- RT @ShitUserStory: As a… – user I want… – a strategically-timed, comprehensive rebrand so that… – negative discourse regarding company prac…
- @CoffeeLaw Brilliant! Then we probably both aspire that more folks might read their work. ?
- @CoffeeLaw There’s a vast space between no pay wall and being free. Tiered subscription models, mixed martech of al… t.co/D23TGSBvzk
- @CoffeeLaw Ad technology has reinvented itself 20 times in the last ten years. The paywall should be as much a reli… t.co/ZRr8RnGHrs
- @CoffeeLaw NYT implemented a paywall 10 years ago. Most all our erstwhile papers of record have followed suit. Sinc… t.co/GtdS5FtNN5
- @CoffeeLaw Of *course* they do. That’s not the argument, Marshall. The collective Fourth Estate has largely abrogat… t.co/F2ZDVCHajh
Follow @decadmus on twitter.
Recession or no recession, you can pry my specialty coffee from my cold, dead hands! If I’m buying beans, I’m buying “Fresh Coffee Now” (which I find to be the freshest, best tasting locally roasted coffee). I’ll pinch my budget elsewhere!
That’s the thing about coffee… even in the worst of times it seems folks have always found pocket change enough for a cuppa joe. Even if it means shaking down every threadbare sofa cushion… or folks walkin’ down the street. “Brother, can you spare a dime?”