Thirteen years of coffee and commentary. Tridecaphobes, beware.

Could a Coffee Maker Be Worth $11,000?


Clover’s sitting pretty. They’ve picked up positive ink in the New York Times, Economist, The Atlantic (warning: PDF). And just yesterday evening while you were loosing sleep over the presidential primaries (you were, weren’t you… admit it!) Paul Adams posted a refreshingly cogent piece — How the Clover is Changing the Way We Think About Coffee — on Slate.

He covers a bit of ground — gets in a good plug for Cafe Grumpy, takes a swipe at the “soy-foamers at Starbucks” — and eventually buries his lede on page two:

I’m becoming a Clover addict, just as I feared. It’s not the tasty coffee itself that’s drawing me in—although that caffeine euphoria certainly colors my mood. It’s the joy of tinkering, really delving into the possibilities of a coffee bean in a way I’ve never considered before. After several more cups, each with their own quirks, it’s time to go: The baristas have finished sweeping up around our feet and are clearly eager to leave. But there’s one more cup I want to try: I dial in the same settings that produced cup No. 2, the greatest success so far. Forty-four seconds later, there it is, the exact same delicate, floral-scented brew I remember. That’s the consistency you pay for.

Quoth Jerry Espenson: “Bingo!”

Author: deCadmus

Doug Cadmus is a usability guy, writer and sometime dramatist who moved to Vermont for the coffee, where he's the Web Guy for Green Mountain Coffee Roasters. When not writing, reading, or tapping out haiku-like Twitter posts, he roasts coffee in his garage.

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