Posts Tagged ‘Green Mountain’

Posted on May 9, 2008 - by deCadmus

Oh Crap I’m Tired And So Can You

Or, how I spent my time at the 2008 SCAA conference and expo.

Day 1. Depart Burlington International and arrive at LaGuardia. Hike between terminals to change airlines. Send a prayer winging to the airline gods that my luggage makes the same trek. It does, but at a cost… as I pick up my luggage in Minneapolis my back makes a *twoing* sound. [Oh, crap.]

Arrive at hotel and am shuffled immediately into a lovely cocktail reception with many familiar faces — and some soon to become familiar — from Green Mountain Coffee, Transfair USA, Sustainable Harvest, Grounds for Health, and Root Capital, as well as friends from origin: Peru, Colombia, and Kenya. Have exceptionally productive conversations about content sharing, and the like. Eventually I have to make my apologies, take a muscle relaxer, order coffee from room service and fall asleep before I can drink it.

Day 2. Do the registration shuffle. Am impressed that SCAA is *really* taking the “green conference” thing to heart… it’s the first time in a long time I’m not saddled with a worthless bag of swag and paper I don’t need.

Begin the day with a press conference featuring Green Mountain’s Lindsey Bolger and Dr. Jane Goodall. Save the day (or at least make the presser go more smoothly) by solving a potentially devastating A/V issue. Why yes, that is a spiffy way for a geek to start his day… I nearly forget that my back is out. By the way, Dr. Jane is just about the sweetest, most present person that I think I’ve ever met. [I've mentioned before that I'm a fan.]

Briefly visit the ongoing competition at the U.S. Barista Chamionship. Wow… the USBC has become quite the hot number: stadium seating, cheering crowds and a video crew catching every moment, and webcasting it live. Chat with Doug Zell who is hyper excited about the chances of Intelligentia’s barista team. [As well he should be... eventually Intelly's Kyle Glanville will take home the top spot in the USBC.]

I ponder Kenneth Davids‘ questioning the practice of using a coffee’s origin as a primary key in the tangled taxonomy that is coffee’s sensory vocabulary. Determine that I disagree with him on many points. [There's a blog entry in my future, here.]  Fail to see Don Holly’s well-reviewed A Brief History of Coffee because I’m stretched out on my bed in my hotel room with an aching back, shaking my fist at vindictive airline gods.

Dinner with Lindsey Bolger, Don Holly and Carl Staub got cancelled. Bummer. Briefly do the evening cocktail reception, sans cocktail… I’ve taken another little pill for my back. Sample a little Ethiopian food and a lot of Ethiopian coffee, while visiting with fellow [former] altie Marshall Fuss. Spend some time with Bill Fishbein, congratulate him on his “retirement.” I pass on Intelly’s shindig at the Mill City Museum to make an early night of it. Brew a cup of hotel coffee in my room. By the smell — somewhere between wet cardboard and wet dog — the hotel coffee is crap; fortunately I fall asleep before I have to actually drink any of it.

To be continued…

Posted on April 8, 2008 - by deCadmus

Starbucks’ Extreme Makeover Continues

Continuing its excruciatingly public extreme makeover, Starbucks does a full-court press (release) on… a new coffee blend. Oh, goody.

Sure, while most every other coffee roaster in the land releases new roasts seasonally — you know, to align with new coffee crops and all that — Starbucks’ latest blend is different, apparently. Word is, it’s not… you know, burnt. More, Howie would have us believe this is a pivotal event in Starbucks’ history, even suggesting that it’s a peek into a future that isn’t steeped in an espresso + milk monoculture:

“We’ve been so focused on espresso … that we haven’t done anything to reinvent brewed coffee,” Starbucks Chief Executive Howard Schultz said in an interview.

Profoundly true. Not only has Starbucks done virtually nothing to reinvent brewed coffee — or even support it — their general disregard for drip coffee, press coffee and the like spilled over into the marketplace, where thousands upon thousands of competing independents likewise ignored the possibilities of unique origin coffees. Unless, of course, they could chuck it in a portafilter with decent results. It’s fair to say that only very recently, I’d say the last five or six years — or a time line roughly consistent with the rise of the Cup of Excellence auction program — that the indie retailers have promoted non-espresso coffee with particular enthusiasm. Coincidence? I don’t think so.

And then Howie slips in this dubious bit…

Mr. Schultz says he believes Starbucks has underplayed its expertise in selecting and roasting coffees, something its main competitors don’t specialize in.

It’s left as an exercise for the reader whether Schultz is suggesting Starbucks’ ground-game at origin is better than that of Peet’s, Green Mountain, Stumptown, CounterCulture, Intelligentsia, The Roasterie, Terroir, Thanksgiving, and a few hundred assorted smaller roasters, or whether he doesn’t view them, individually or collectively, as his competitors. Either way, it’s a low blow. And one that may well come back to haunt him.

Posted on August 14, 2007 - by deCadmus

Ethiopian Shanta Golba Natural Process Sidamo

Rating: Rating:

You may recall that I was pretty chuffed with Green Mountain’s 2006 eCafe Gold Competition auction lot — Ethiopian Shanta Golba Natural Process Sidamo. If you don’t recall (or don’t wanna click) here’s the particulars:

Extremely fruited, with peach and blueberry aromas, and a little whiff of cocoa and cinnamon when wetted. Fruit plays large in the flavor, too… blueberry, strawberry, spiced peach and cardamom, with a dark chocolate understory. The finish, while not everything it was a year ago, it still sweet and resonant, and fades to a pleasant, dusky leather. Yeah, this is one of those coffees you think about dabbing behind your ears, too.

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Posted on August 9, 2007 - by deCadmus

Revealed: The New and Improved Keurig B70 Brewer

There’s a new single-cup brewer in town… two of them, really. But you might not notice, ’cause Keurig slipped them into production without much fanfare.

The first is an updated Keurig ‘Elite’ B40… the entry-level single cup model. The new model adds a second, larger-volume brew button to its control panel. It’s a feature probably most welcome to tea-drinkers — and it’s especially welcome for iced tea fans — as a 9.25 ounce setting isn’t one I’d recommend for getting the most flavor out of a coffee K-Cup — even an Extra Bold selection.

And then there’s the update to Keurig’s ‘Platinum’ B70… It’s a tiny change — one that you wouldn’t notice to look at it — but you can’t help but notice in the cup. Keurig has tweaked the brewing system itself — specifically, the brewing needle that pierces the K-Cup. The change creates more turbulence within the K-Cup during brewing, which, in turn, extracts more flavor from the coffee. (Turbulence — along with dwell-time and temperature – is one of the critical factors for brewing coffee.)

The results? Pretty remarkable, really. I’ve been brewing coffee with one of the first production B70s daily for several weeks now, and it makes a decidedly bolder cup at all brew volumes. More, it makes a cup with more distinctive flavors, too. Green Mountain’s Extra Bold Espresso Blend now finally reveals its dry berry top note, the Extra Bold Kenyan AA offers distinctive wine and blackberry flavors, and the Extra Bold Fair Trade Organic Sumatran Reserve is at once rich, and earthy and ever so slightly mossy.

That’s not to say that you have to brew an Extra Bold K-Cup to appreciate the upgrade. Whether your K-Cup of choice is a Signature Blend or a Partner Blend (PBS Blend is especially tasty with the brewing system upgrade) or even coffee from another roaster (I’m okay with that… really!) I think you can appreciate the results. And, if you’ve found yourself on the fence between brew sizes, the new brewing system may make that larger brew volume just the ticket for your tastes.

So how can you get one? Well… at the moment that’s a bit tricky. Green Mountain has the new B40 in stock now, and should have the B70 near the end of this month, though you can place an advance order today. Amazon is taking orders for the new B70 now, for delivery in October.

Update: Erin at Keurig tells me that the Keurig web site is stocked up and ready to sell you a second-generation B70 today. Thanks for the note, Erin.

Psst… wanna know a secret?
So what if you should you see one in the wild, on a retailer’s shelf? How will you know if it’s a first or second-generation brewer? Chances are that you won’t find a first-generation brewer right now… I think the B70 is out of stock pretty much everywhere as it’s proved rather popular. If you do, however, here’s how you can identify the new B70… Take a look at the stainless steel cover for the drip tray. If its center cutout is a circle, then it’s the first generation B70. If it’s a star, it’s a second-generation model.

A Follow-up: This may or may not prove useful, as apparently some number of first-generation brewers got the new “star” drip tray, too. On the other hand the retail box for the new brewer now clearly reads that it’s got “new brewing technology”.

Posted on August 9, 2007 - by deCadmus

Brewing Justice — The Book — and The Principles

On the recommendation of Just Coffee’s Matt Earley, I’m picking up a copy of Brewing Justice, by Dan Jaffee.

Who is Matt, you say, that he should know from Fair Trade? (Apparently today you are a mensch… I don’t know why.) Matt and his crew at Just Coffee make up one of those small, really admirable coffee roasters that’s trying to raise the bar in terms of of transparency. For them, Fair Trade is a movement, not just a market. (Says so, right in their logo.)

I like the work that Matt’s doing, despite his tendency to talk crap about roasters — like Green Mountain — who offer a number of Fair Trade coffees (currently about 30% of coffee sales) but don’t offer Fair Trade coffees exclusively. This isn’t uncommon. In fact, it’s becoming something of a tradition among “self-certified” Fair Trade roasters… those who’ve who’ve cast aside third-party certification for their own flavor of a Fair Trade label. What tends to get lost in kerfuffles like this is that — despite the noise — the essential principles of companies like Just Coffee and Green Mountain are the same: a fair price for farmers, long-term relationships with growers, and support for sustainable and ecologically sound practices all around.

“Fair traders have been way too reluctant to take a critical look at what we are trying to build and this book accomplishes that objective and does it well. Dan makes the point that FT needs to re-connect with other organizations and movements for social and economic justice instead of selling out to the corporations that they oppose. We could not agree more.”
– Matt Earley, Just Coffee

I’m looking forward to some interesting reading.

Posted on July 20, 2007 - by deCadmus

Ethiopian Shanta Golba Natural Process Sidamo

• Rating: Rating:

You make your picks, you takes your chances… that’s how it goes when you bid on coffee at auction. Will the coffee be everything that you found in the auction sample? Will it be shipped carefully and travel well? Will it arrive — and clear customs — sometime in the next… Idunno, twelve months, maybe?

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Posted on July 10, 2007 - by deCadmus

Green(er) Mountain Coffee Roasters

Green Mountain Coffee gets a little greener still with the ribbon-cutting today of its new biodiesel fueling center. I’m currently waiting to see if Vermont’s legislature can get its act together and pass new legislation supporting clean diesel in the state (Vermont currently bans the sale of new diesel passenger cars of all stripes) before it’s time to get a new car… it’d be pretty handy to fill up with the biodiesel tap that’s now steps from my office door.

Posted on June 27, 2007 - by deCadmus

Green Mountain’s Gombe Reserve Gets Tasted

Folks from all over are commenting on Green Mountain’s Gombe Reserve, a coffee offered in partnership with the Jane Goodall Institute. My own notes were from a pre-production roast and — honestly — were at least as much about the process of producing the coffee and had little to do with the finished product… I haven’t taken the time to capture my own tasting notes of the roasts I have sampled since. But fair’s fair… I’ll present some of the other points of view I’ve seen of late, and then I’ll add my own thoughts to sum things up. (more…)

Posted on May 8, 2007 - by deCadmus

From the Less Snarky News Department

• This just in… Canadian coffee company Van Houtte has a buyer — and it’s not Green Mountain. (Nyah!) U.S. venture capital company Littlejohn & Co. will acquire all the outstanding shares of Van Houtte for C$25 apiece, in a deal of about C$600 million. Reports are that shareholders are not happy.
• Green Mountain has a new top dog… Lawrence J. Blanford will assume the helm as President and CEO while Bob Stiller will retain his position as Chairman of the Board. I’m not too familiar with Larry’s background just yet… I know only that he’s the guy who — as CEO of Philips Consumer electronics USA — told Hollywood (and Congress) to stick it in their ear with regard to the awful Broadcast Flag initiative. I find that a good sign, indeed.
• Papua New Guinea coffee farms are facing the threat of the dreaded coffee borer beetle. Known as “la broca” in Central and South America, this tiny beetle can do huge damage to coffee crops… like wiping out 50-80% of a given crop. Ouch.
• And, in Science Daily, still more evidence that coffee is good for you! Studies have shown that moderate consumption can reduce the risk of Alzheimer’s disease, kidney stones, gallstones, depression, suicide and Parkinson’s disease. Drink up!

Posted on May 5, 2007 - by deCadmus

On the calculus of memory (or lack thereof)

New Castle lies on the seacoast of New Hampshire, a three hour drive from my home in Vermont. Along the way the road weaves through Vermont’s Green Mountains and New Hampshire’s Boreal forest, and most every turn reveals another postcard-perfect view of New England landscape.

That said, I missed fully half the scenery, on account of the angry gnome sitting on my shoulder, kicking me in the head. The wretched little creature called itself Disremembrance, and — just before the kicking began — it whispered in my ear that I’d left the power adapter for my computer on my desktop at home. Ouch. Ouch! OUCH!

And so began the calculus of memory — or lack thereof. Turn back, or keep going? Would my MacBook make it through a 75 minute multi-media presentation at full power, driving two displays? Could I borrow or buy a replacement? For that matter, could I find a shop that stocked the elusive MagSafe power adapter in New Castle? In Portsmouth? Could I deal with not being able to make any last-minute changes to my presentation ’cause I don’t want to burn through my batteries? Crap, how much sleep would I lose over this?

I kept driving. In the end, the friendly hotel staff helped me find a replacement power supply within a mile or two of the hotel, the presentation was wicked fun and I’ve been invited to do it again… three times now. (I think that’s a good sign!)

And that pissant little gnome? He took a header off a drawbridge on the sea coast. Didn’t even make a splash.