Starbucks’ Extreme Makeover Continues

by | Apr 8, 2008 | Coffee

Continuing its excruciatingly public extreme makeover, Starbucks does a full-court press (release) on… a new coffee blend. Oh, goody. Sure, while most every other coffee roaster in the land releases new roasts seasonally — you know, to align with new...
Winning the Hearts and Minds of Terroirists

Winning the Hearts and Minds of Terroirists

by | Jul 6, 2007 | Coffee

If a recent article in the New York Times‘ Style Magazine is right, then everything you think you know about terroir may be wrong. The article — Talk Dirt to Me — takes aim at some long-held thinking about the stuff that makes a wine’s flavor...

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