Keurig vs. Tassimo: A Single-Cup Showdown Update
Posted by deCadmus on 31 Oct 2007 | Tagged as: Coffee
Autumn has blown into our neck of the woods with a mighty draft of whirling leaves, the aroma of wood smoke wafting from neighbors’ hearths, and — hey, this is new — a raft of folks banging on an increasingly-dated review of single-serve coffee machines here on Bloggle. I guess there’s nothing quite like a cold spell to put folks in touch with their inner caffeine junkie… or maybe folks are already looking ahead to their holiday gift lists.
Whatever the reason, an update to the single-serve marketplace is long overdue. So, let’s get to it…
The Tassimo Lineup
Designed and distributed by Braun1 , manufactured by Saeco, and with its coffee supply produced exclusively by Kraft and its army of licensed brands, when the Tassimo launched two years ago it painted itself as the smartest single serve coffee brewer yet.
Certainly the Tassimo’s got brains. Like the Keurig brewers, this brewer relies on a micro-processor to manage brew volume and temperature. More, the Tassimo automatically adjusts brew volume, temperature — and even some aspects of how its pump drives the brew cycle — to match the parameters of beverage you wish to brew. How? Well… it reads, of course. But we’ll get back to that.
Offered in two models –the TA 1400, and the TA 1200 (which I can’t seem to find to link to) — the Tassimo fits the same kitchen counter real estate as the Keurig (and the Senseo, and the Bunn Home Café — let’s face it, these machines are all of them fairly compact). In overall looks the Tassimo is singularly rounded and squat. I think its designers took their cues from the armored, waddling Mondoshawan in Luc Besson’s space opera, The Fifth Element… (but I digress.) The Tassimo’s shape belies its dimensions; its rear-mounted water reservoir towers over the machine, lending it the same vertical dimensions as the Keurig. Both Tassimo models — indeed most all of the single-cup machines — fit comfortably under most any kitchen cupboard. The only apparent difference between the two Tassimo units are the 1400’s slightly larger reservoir (68-oz. vs. 50-oz.), the addition of a charcoal water filter, and some shiny gold-colored accents. (Nothing says premium like a gold package, right?)
The Keurig Team
Now in its third generation of home brewers, the always-evolving Keurig line currently includes the “Elite” B40, “Special Edition” B60
and “Platinum” B70
brewers.
The B40 and B60 are built on the second-generation “B50″ platform, and both feature a similar, generally symmetrical shape. The B70 is the first example of Keurig’s latest brew technology, and is a bit of a departure, too, in its overall design. It has a somewhat more aggressive stance — perhaps a bit of attitude. More, it has an updated brewing system that extracts more coffee flavor and aroma from each brew cycle than the B40 and B60 models.
Keurig’s approach is at once more focused and singular than Tassimo’s. A Keurig brewer makes coffee — brewed coffee — and it does it well. Its microprocessor is wired only with the fundamentals of coffee brewing — time, temperature, turbulence and water-to-coffee ratio — and it’s tuned to deliver consistent results. You push a button, you get coffee. That’s it.
Consequently, there’s no brewing espresso with a Keurig. No cappuccino, and no latte, either. That’s not to say that other drinks aren’t available… you can get a decent cup of hot chocolate in a K-Cup, and quite good tea. But these are products that have been tuned to the specific brew parameters of the Keurig brewer, and not the other way around.
Notes and Links
- Kraft has recently entered into an agreement with Bosch to manufacture its brewers (seeing as how Gillette/Braun was purchased by its rival, P&G.) Bosch manufactured and distributed brewers are scheduled to be in market in Spring ‘08. ↩




