• Rating: ★★★☆☆

This is the story about a coffee that got its big break: a spiffy new package — with birds and butterflies and lots and lots of green leaves — and brand new positioning in the organic aisle of your local supermarket. It had the look. But on the inside… really it was just the same ol’ bean. A little earthy. A little nutty. A little sweet. And just a touch confused. (more…)

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